I shop at WF for things I can't get at the farmer's markets. They hire from within our community, source some foods locally, and they donate a lot of money back to local charities. For example, for each bag I bring in, WF will donate $0.05 to a local nonprofit that rotates each week. It might not seem like a lot, but think of how busy grocery stores are!That story just might get me to shop at a Whole Foods. DW has wanted to go browse fr over a year, but I wasn't interested. Might have to go visit one of their stores and even buy something as a thank you if nothing else.