I did read through the SwoopO site last night. It seems, to me, to almost be a form of gambling.
You PAY to bid. You have to buy "bids" at .75 cents each. If you lose the bid, you lose all the money you bid on the item as well (and they make a nice profit).
If you are bidding on something, and time is running out, someone else can post a bid and not only does the price of the item increase, but the TIME left on the bid increases as well, so you have to really sit and watch and bid.
Weird. I don't think it will go over all that well. But stranger things have happened.
Guess I'll stick to ebay.