The video showed U2 putting on an impromptu concert on the roof of of the Republic Liquor Store on the corner of 7th and Main Street in Los Angeles. This was an innovative way to shoot a video, leading to some surprised looks as some onlookers were delighted, while others were upset because they were stopping traffic. The concert/video shoot took place March 27 1987. U2 played the song 4 times, and also played "People Get Ready," "In God's Country," "Sunday Bloody Sunday" and "Pride (In The Name Of Love)." It won the Grammy for Best Performance Music Video in 1989.
The concept was similar to the Beatles famous Apple Records rooftop concert on January 30, 1969, which they used in their movie Let It Be. When asked about the similarity between U2's rooftop video and The Beatles rooftop concert, Bono said, "We've ripped off The Beatles many times before."