While I don't think it is necessarily a bad food based on ingredients, there is a little too much wheat for my liking. I'm not fussy with finding a 'perfect' (ingredient wise) food because my dogs tend to do well on anything, but the only thing I actively try to avoid is wheat. Wheat nearer the end of the ingredients wouldn't bother me, but three times is a bit much. I also noticed poultry fat. What poultry? I prefer meat/fat sources to be specificed. Likewise with the Fish Meal - what fish?
But anyway, that was just my take based on the ingredients. If you want to try it, I don't see a problem at all. The real test is how your dog does on it.
I agree with Trickster -- not bad but it's got a lot of wheat.
Also, I think Flint River is sold mainly through Amway type user-distributors. Could it be your friend wants you to order through her/him?
You might compare it with the Kirkland Chicken, Rice & Vegetables formula I feed Puff. (Kirkland is the house brand sold at Costco member only warehouse clubs.) The price for a 40 lb. bag has been gradually rising over the last year; currently it's about $23 incl. tax.
*Not recognized as an essential nutrient in the AAFCO Dog Food Nutrient profile
3,754 kcal/kg (393 kcal/8 oz cup) Calculated Metabolizable Energy
Animal feeding tests using Association of American Feed Control Officials procedures
substantiate that Kirkland Signature Super Premium Adult Dog Chicken, Rice &
Vegetables Formula provides complete and balanced nutrition for all life stages.
Puff [YF, AKC field line (from competing HT/FT breeder) 62 lbs, dob: 8-'01]